Brisk advertising activities on OTC drgus signals business recovery of drug industry

Published: 2000-02-21 15:49:00

Updated: 2000-02-21 15:49:00

Amid an overall economic recovery in the drug industry the public advertising activities on OTC drugs showed a rapid rising trend. The total advertising expenditures spent by 38 pharmaceutical firms including Dong-A and Chongkundang via 4 big mass media such as TVs, radios, newspapers and magazin...

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