Brisk advertising activities on OTC drgus signals business recovery of drug industry

Amid an overall economic recovery in the drug industry the public advertising activities on OTC drugs showed a rapid rising trend. The total advertising expenditures spent by 38 pharmaceutical firms including Dong-A and Chongkundang via 4 big mass media such as TVs, radios, newspapers and magazines tolled 130,482, 168,000 won in 1999, which was 28.5% increase over the previous year of 101,539,3...