Kwangdong Pharm to cash in on Vita 500 marketing

Published: 2006-09-07 06:59:00

Updated: 2006-09-07 06:59:00

Kwangdong Pharm is looking to add excitement to Vita 500, Vitamin C drink, by patronizing sporting events with premium images in foreign countries and letting consumers see in the right environment.

The company sponsored the World Basketball Challenge match in Seoul, which was held from August...

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