Kwangdong Pharm to cash in on Vita 500 marketing

Kwangdong Pharm is looking to add excitement to Vita 500, Vitamin C drink, by patronizing sporting events with premium images in foreign countries and letting consumers see in the right environment.

The company sponsored the World Basketball Challenge match in Seoul, which was held from August 11-15 and saw an advertising effect of approx. 18.5 billion won.

We will engage in some inspirat...