Target marketing on OTC drugs at pharmacy.

Published: 2004-11-17 06:58:00
Updated: 2004-11-17 06:58:00
Pharmacists are trying to increase OTC drugs sales by so called a target marketing strategy in an attempt to overcome the recent economy recession.

The target marketing focused on a certain class of consumers or special group consumers by providing more chances for them to select their favorab...

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