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Target marketing on OTC drugs at pharmacy.
Pharmacists are trying to increase OTC drugs sales by so called a target marketing strategy in an attempt to overcome the recent economy recession.
The target marketing focused on a certain class of consumers or special group consumers by providing more chances for them to select their favorable product lines among already well known series of brands.
The drug industries put such target m...
The target marketing focused on a certain class of consumers or special group consumers by providing more chances for them to select their favorable product lines among already well known series of brands.
The drug industries put such target m...
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