Toughened drug advertisement guidelines hurt OTC sales

Published: 2004-03-22 07:00:00

Updated: 2004-03-22 07:00:00

Tougher drug-related public advertisement guidelines, which is now regulated by provisions of drug advertisement layouts in the Korean Pharmaceutical Affairs Law, has affected overall OTC sales, market sources said recently.

The list of items subject to restricted public advertisement per ther...

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