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Toughened drug advertisement guidelines hurt OTC sales
Tougher drug-related public advertisement guidelines, which is now regulated by provisions of drug advertisement layouts in the Korean Pharmaceutical Affairs Law, has affected overall OTC sales, market sources said recently.
The list of items subject to restricted public advertisement per therapeutic category includes drugs acting on H2 receptors, cardiotonics, miscellaneous drugs on urogeni...
The list of items subject to restricted public advertisement per therapeutic category includes drugs acting on H2 receptors, cardiotonics, miscellaneous drugs on urogeni...
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