Pharmaceutical firms seek to boos older brand images

Published: 2003-11-24 07:00:00

Updated: 2003-11-24 07:00:00

Some pharmaceutical firms, including Dong-A Pharm and Yuhan Corporation, plan to recover their older brand's fames, as part of their efforts to boost the sluggish sales in protracted business slump.

Dong-A Pharm plans to maximize the brand value of Gagrin in domestic dental market by introduci...

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