Pharmaceutical firms seek to boos older brand images

Some pharmaceutical firms, including Dong-A Pharm and Yuhan Corporation, plan to recover their older brand's fames, as part of their efforts to boost the sluggish sales in protracted business slump.

Dong-A Pharm plans to maximize the brand value of Gagrin in domestic dental market by introducing Gagrin series in the forms of mint, dent, dental and toothpaste.

Yuhan Corporation has markete...