Advertising and marketing promotion activity extremely slow due to IMF economic difficulties.
Published: 1999-03-30 17:19:00
Updated: 1999-03-30 17:19:00
According to the financial analysis against KSE listed drug companies (account closing at Dec. 31), he advertising and market promotional expenditures in 1998 recorded extremely low by 33% and 20% decreases over the previous year, showing very depressed marketing activities during the period.
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