Advertising and marketing promotion activity extremely slow due to IMF economic difficulties.

According to the financial analysis against KSE listed drug companies (account closing at Dec. 31), he advertising and market promotional expenditures in 1998 recorded extremely low by 33% and 20% decreases over the previous year, showing very depressed marketing activities during the period.

The total advertising expenditures of 23 drug companies recorded 84,200 million Won, 33% remarkable ...