Sales promotion by POP sticker legally possible.

Published: 2003-01-07 06:56:00

Updated: 2003-01-07 06:56:00

As a promotional tool for an OTC drug, the drug company has utilize so called POP advertising campaign displayed at pharmacies, which is quite a normal activity and legally possible within the authorized scope of its registration according to the MOHW's interpretation of its legitimacy. However, ...

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