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Sales promotion by POP sticker legally possible.

Published: 2003-01-07 06:56:00
Updated: 2003-01-07 06:56:00
As a promotional tool for an OTC drug, the drug company has utilize so called POP advertising campaign displayed at pharmacies, which is quite a normal activity and legally possible within the authorized scope of its registration according to the MOHW's interpretation of its legitimacy. However, it is provisionally granted but not ideal if the POP causes patients to get wrong choice of drug, th...

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