Public advertising for OTC drugs to activate despite slow sales

Published: 2000-09-28 11:25:00

Updated: 2000-09-28 11:25:00

Korea Advertising Data recently reported that 14 top pharmaceutical companies including Dong-A, CKD, Choongwe, Yuhan and Daewoong spent the total 100 billion won level of public advertising expenditures for their OTC drugs for the first 8 months this year, which was about 28.1% higher from the sa...

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