Public advertising for OTC drugs to activate despite slow sales

Korea Advertising Data recently reported that 14 top pharmaceutical companies including Dong-A, CKD, Choongwe, Yuhan and Daewoong spent the total 100 billion won level of public advertising expenditures for their OTC drugs for the first 8 months this year, which was about 28.1% higher from the same period last year.

Dong-A spent 20 billion won for Bacchus and Circulan, ranking the top, then,...