GSK's Success of Localization Management Attract Attention.

Published: 2001-11-23 06:58:00

Updated: 2001-11-23 06:58:00

As foreign capital companies with superior product and marketing power making inroads to Korean market created friction with Korean Pharmaceutical Industry due to their exclusive marketing & sales strategy GlaxoSmithKline (GSK) attracts attention because they achieved considerable success by prog...

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