GSK's Success of Localization Management Attract Attention.

Published: 2001-11-23 06:58:00

Updated: 2001-11-23 06:58:00

As foreign capital companies with superior product and marketing power making inroads to Korean market created friction with Korean Pharmaceutical Industry due to their exclusive marketing & sales strategy GlaxoSmithKline (GSK) attracts attention because they achieved considerable success by progressing win-win strategy of localized management with Korean company.

The characteristic of GSK'...

Fees

- Email service daily and homepage access.

$300 per month.
5 Email holders per each company.
Anual contract base.