OTC marketing campaign seen to be intensified
Published: 2012-08-16 06:58:00
Updated: 2012-08-16 06:58:00
To prepare for government-mandated cuts in drug prices, major Korean drug makers are likely to launch their earlier marketing campaign for over-the-counter drugs ahead of the Chuseok (Thanksgiving) holiday to avoid losses, although no detailed plan is elaborated.
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