OTC marketing campaign seen to be intensified

To prepare for government-mandated cuts in drug prices, major Korean drug makers are likely to launch their earlier marketing campaign for over-the-counter drugs ahead of the Chuseok (Thanksgiving) holiday to avoid losses, although no detailed plan is elaborated.

GlaxoSmithKline is offering a wide range of incentives for their customers to boost their OTC products.

“Korea’s drug companies...