Drug makers seek to boost OTC sales

Published: 2012-04-16 06:56:00
Updated: 2012-04-16 06:56:00
To soften the impact from government-mandated cuts in drug prices, major Korean drug makers are finding other ways to gear up the sales of over-the-counter (OTC) drugs to stem predicted losses.

In the process, however, OTC salespersons are crying out for too heavy sales target they cannot bear...

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