Drug makers seek to boost OTC sales

To soften the impact from government-mandated cuts in drug prices, major Korean drug makers are finding other ways to gear up the sales of over-the-counter (OTC) drugs to stem predicted losses.

In the process, however, OTC salespersons are crying out for too heavy sales target they cannot bear.

This has put drug companies’ salespeople in a difficult position.

“It is quite burdensome f...