Drugmakers to gear up for OTC advertisements

Published: 2011-07-12 07:00:00
Updated: 2011-07-12 07:00:00
Domestic pharmaceutical firms are moving to put more and more efforts into advertisements in a step to enhance the image of their over-the-counter (OTC) medicines
Such moves are likely to be reinforced further ahead of the government’s plan to make general household medicines available at superm...

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