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Drugmakers to gear up for OTC advertisements

Published: 2011-07-12 07:00:00
Updated: 2011-07-12 07:00:00
Domestic pharmaceutical firms are moving to put more and more efforts into advertisements in a step to enhance the image of their over-the-counter (OTC) medicines
Such moves are likely to be reinforced further ahead of the government’s plan to make general household medicines available at supermarkets and convenience stores as early as August.

So far, Daewoong Pharmaceutical has yielded the...

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