Health ministry rules out DTC prescription drugs advertising

Published: 2011-01-13 06:59:00

Updated: 2011-01-13 06:59:00

The Ministry of Health Welfare said it will not allow direct-to-consumer (DTC) prescription drugs advertising, rejecting the plan by the Korea Communications Commission.

The health ministry official Kim Kook-il said in a local forum that DTC ads may put pressure on the government’s pharmaceuti...

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