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Health ministry rules out DTC prescription drugs advertising
The Ministry of Health Welfare said it will not allow direct-to-consumer (DTC) prescription drugs advertising, rejecting the plan by the Korea Communications Commission.
The health ministry official Kim Kook-il said in a local forum that DTC ads may put pressure on the government’s pharmaceutical budget and may also put pressure on doctors to prescribe drugs if requested by a patient.
“If...
The health ministry official Kim Kook-il said in a local forum that DTC ads may put pressure on the government’s pharmaceutical budget and may also put pressure on doctors to prescribe drugs if requested by a patient.
“If...
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