Doctor group denounces DTC prescription ads plan

Published: 2010-12-23 06:59:00

Updated: 2010-12-23 06:59:00

Controversy is escalating over the Korea Communications Commission (KCC)’s plan to allow the direct-to-consumer (DTC) ads for prescription drugs next year.

In its briefing to President Lee Myung-bak on Friday, the media policymaker said that it would allow the DTC ads for terrestrial broadcast...

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