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Doctor group denounces DTC prescription ads plan

Published: 2010-12-23 06:59:00
Updated: 2010-12-23 06:59:00
Controversy is escalating over the Korea Communications Commission (KCC)’s plan to allow the direct-to-consumer (DTC) ads for prescription drugs next year.

In its briefing to President Lee Myung-bak on Friday, the media policymaker said that it would allow the DTC ads for terrestrial broadcasters.

The Korean Medical Association (KMA) said the DTC ads will threaten the public health due to...

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