Marketing for kid’s medicines attracting pharmaceutical makers

Published: 2010-04-27 06:58:00

Updated: 2010-04-27 06:58:00

Some drug makers, including Jo-A Pharm, Samil and Sam-A, have intensified their aggressive marketing to boost the sales of over-the-counter (OTC) medicines and nutrients for children.

Among these makers, Jo-A has launched a variety of kid-oriented OTCs, such as iron supplements, appetite stimu...

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