Marketing for kid’s medicines attracting pharmaceutical makers

Some drug makers, including Jo-A Pharm, Samil and Sam-A, have intensified their aggressive marketing to boost the sales of over-the-counter (OTC) medicines and nutrients for children.

Among these makers, Jo-A has launched a variety of kid-oriented OTCs, such as iron supplements, appetite stimulant and cold medicines.

These products are attracting children’s keen interest thanks to the ado...