The Crucial Interaction Between Brand Life Span and Market Life Cycle

Published: 2008-10-17 07:00:00

Updated: 2008-10-17 07:00:00

Korean pharmaceutical companies need to recognize the importance of life cycle management which has been employed by multinational pharmaceutical firms, according to a local patent attorney.

In a recent patent related information session, patent attorney Ahn So-young said that Korean companies...

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