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The Crucial Interaction Between Brand Life Span and Market Life Cycle
Korean pharmaceutical companies need to recognize the importance of life cycle management which has been employed by multinational pharmaceutical firms, according to a local patent attorney.
In a recent patent related information session, patent attorney Ahn So-young said that Korean companies should learn how the multinational firms’ brand life-span strategy relate to the four stages of the...
In a recent patent related information session, patent attorney Ahn So-young said that Korean companies should learn how the multinational firms’ brand life-span strategy relate to the four stages of the...
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약업닷컴의 모든 컨텐츠는 저작권법의 보호를 받습니다. 무단 전재⋅복사⋅배포 등을 금합니다.