Dong-A gears up for localization in the Philippines

Published: 2008-03-24 06:56:00

Updated: 2008-03-24 06:56:00

Dong-A Pharmaceutical Co. is putting more and more efforts into localization in a bold step to raise sales of a renowned brand Bacchus in the Philippines soft drink markets.

Bacchus has gained momentum in the Philippines since last year. It accounts for about 13 percent of the total market sha...

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