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Dong-A gears up for localization in the Philippines
Dong-A Pharmaceutical Co. is putting more and more efforts into localization in a bold step to raise sales of a renowned brand Bacchus in the Philippines soft drink markets.
Bacchus has gained momentum in the Philippines since last year. It accounts for about 13 percent of the total market share.
No.1 Red-Bull's market share is around 50 percent, followed by Lipovitan with 22 percent.
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Bacchus has gained momentum in the Philippines since last year. It accounts for about 13 percent of the total market share.
No.1 Red-Bull's market share is around 50 percent, followed by Lipovitan with 22 percent.
...
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