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Pfizer stated “We will mainly concentrate on clinic and multichannel marketing… and cover 20,000 doctors next year.”
As concentrating on multichannel marketing in the Korean clinic market, Pfizer stressed that it will cover 20,000 doctors next year.
The Korea Health Industry Development Institute, on the 17th, conductedthe strategy...
When it comes to negotiation regarding actualization of distribution cost, the aim goes to Pfizer, Norvatis and PMG Pharmaceutical
It seems that concession, which can hardly be found in the pharmaceutical distribution industry, will be generalized. The purpose of the action is coexistencebetween companies in the related industries.
The Korea Pha...
Is Homeplus also jumping into the drug store market?... The three discount stores now own both convenient stores and H&B shops
The three huge discount stores, having distribution power as strong as large companies, have started infinite competition via Health and Beauty shops (H&B shops).
Especially on the last 7th, asHomeplus opened a chain...
It is now the cosmetic market… even multinational pharmaceutical companies have paid attention on it
It is observed that pharmaceutical companies with medium or high sales records and multinational pharmaceutical companies have put all their strength to find ways to address problems, created by reduction on both pric...
Application of the health insurance coverage on teeth scaling made a huge increase in dental patients
After expansion of the health insurance coverage onteeth scaling, it is shown that the number of visits of patients with periodontal diseases to dental clinics have suddenly increased.
The National Health Insurance S...
President of the AMDA stated that he does not understand why elderly hospitals are excluded from palliative cares
The president group of the American Medical Director Association (AMDA), leading and performing in medical care for the aged in the United States, expressed curiosity on rigidity of the Korean healthcare system, which...
Chairman Yong-jun Jo of the Korea Pharmaceutical Ind. Coop appealed “Help the industry to defend the pharmaceutical sovereignty”Yong-jun Jo, chairman of the Korea Pharmaceutical Ind. Coop, participated in the ‘Small and Medium-sized Business Meeting with the Prime Minister’ at the Small and Medicum-sized...
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Continuous controversy over the issue of the Stillen’s clinical usefulness test… A decision will be made after the review
Through the court’s judgment towards the Dong-A ST’s ‘Stillen’, it will temporarily keep the insurance benefit; however, the ‘Clinical Usefulness Confirmation issue will still have its sore spot exposed.
The Seoul Ad...
Request for the immediate retraction of the irresponsible statement of the speaker of the National Assembly about the ‘Japanese-Style Selective Medical Separation’
The Korean Pharmaceutical Association (president Chan Hwui Cho, KPT) expressed a regret for the statement of Eui-hwa Chung, the speaker of the National Assembly, about the ‘Transformation into the Japanese-Style Selec...
Medical doctors are not in the list of prospective jobs… it reflects the current state of the medical industry
According to the ’20 Most Prospective Occupations within 10 Years’ chosen by the Korea Research Institute for Vocational Education and Training, the first was the ‘gas and energy technicians and researchers’, and ‘hea...
