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Abbott Korea launches obesity-free company campaign
Abbott Korea, a pharmaceutical maker of Reductil (sibutramine hydrochloride monohydrate) intended for the management of obesity, said recently its ongoing obesity-free company campaign is gaining positive response fro...
Earlier introduction of generic drug becomes critical to survive.
To keep the prescription drug markets and to survive from harsh competitive environments, an earlier introduction of generic drugs than other rivals will be one of the most critical strategy for the domestic drug corp...
Yuhan achieved 7.5% sales growth with 8.3% net profits in 2003.
The 2003 Yuhan annual management report revealed 305.5 billion won of the sales (7.5% over the previous year), 45.7 billion won of gross profits (2.0% growth), 76.3 billion won of ordinary income (9.8%) and 49.5 billi...
Health ministry to spend 2.5 trillion won on biotechnology
The Ministry of Health and Welfare announced recently that it would spend almost 2.47 trillion won on research and development of at least six biopharmaceuticals and three organ chips including consolidation of Korea'...
Brand marketing essential in modern marketplace
With the prevailing understanding that brand image is a means of controlling not only an organization but also influencing the minds of customers, it is often argued that domestic pharmaceutical firms should reflect t...
Mirena IUS, most effective and cost-saving contraceptive method
In a study on women in the United States, evonorgestrel-containing Mirena intrauterine system (IUS) is the most effective and cost-saving contraceptive method per person for five years compared with currently availabl...
Cosmetic business 30% up in retail pharmacy market.
L'Oreal Bisch, a professional cosmetic company for the retail pharmacy market, reported 30% of the sales growth in 2003, making about 60 billion won worth of new cosmetic markets.
The retail pharmacy occupied merel...
Prescription preservation at pharmacies in heavy burdens.
The preservation of physician's prescriptions at pharmacies have become one of the most troublesome issues to pharmacies during the past 4 years since the implementation of the medical and pharmacy role separation pro...
Pharmaceutical companies stepping up training programs for business personnel
There is growing tendency that domestic pharmaceuticals firms are gearing up their efforts to ensure better detailing capacity of sales personnel and nurture able medical representatives through a wide range of traini...
Out-of-pocket money in patients with difficult-to-treat diseases to be reduced from this February
The Ministry of Health and Welfare announced recently revised terms for health insurance allowance under which the individual medical costs in outpatients with 62 diseases including Parkinson's disease, myocardial dis...
