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37 local drugmakers spend 40% of revenue on promotion in 2008
Details of 37 Korea pharmaceutical firms’ promotional and sales expenses last year show that they spent 40.4 percent of their annual revenue on marketing and hospitality on average, according to the data.
Rep. Choi...
Oral PE treatment to go on sale in mid-October
Priligy (dapoxetine) will be a big hope for Korean patients with premature ejaculation (PE) as Janssen Korea is ready to market the drug in the middle of this month.
The local market prices for Priligy (dapoxetine)...
Medical advertising in TV will benefit only big hospitals
A lawmaker on October 6 characterized the proposed plan to permit medical institutions to reinvest profits on advertising and other marketing activities as a preferential measure in favor of large hospitals.
During...
SK, Janssen Korea to co-market Mvix
SK Chemicals and Janssen Korea has recently announced that the two companies signed an agreement to co-market Mvix, a new impotence drug, here from the latter half of next year.
MVIX is the 13th new drug developed ...
Government urged to supervise ex-factory prices of non-reimbursable medicine
Rep. Son Sook-mi of the ruling Grand National Party said on October 5 that the market prices of a non-reimbursable medicine are improperly charged, calling for measures to press pharmaceutical companies to charge glob...
Doctors can dispense five drugs at anti-flu designated hospitals
Doctors, who are practicing at state-designated hospitals as centers for influenza tests and treatment, are able to directly dispense a total of five drugs - antipyretics, antitussives, antihistamines, antibiotics and...
Pharmacists protests government’s decision over drug dispensing
Pharmacists are stepping up their protest against the Health Ministry’s recent notice to allow doctors to dispense five drugs, including antipyretics and antihistamines, at state-run hospitals as centers for influenza...
Leading drugmakers to seek sustained growth by strategic alliance with bioventure firms
To seek new growth amid tight competition, more and more local drug makers are teaming up with bioventure firms for joint tech development, according to pharmaceutical business sources.
For pharmaceutical companies...
LG releases new influenza test kit
LG Life Sciences says it has recently launched a new influenza A (H1N1) real-time RT-PCT kit which can detect multiple different pathogens in one single run based on protocols recommended by international health autho...
Pharmaceutical wholesalers to threaten action
As three leading wholesalers announced a plan to sever relations with Zeullig Korea, local wholesalers are threatening to take firm action unless multinational companies implement proper measures.
“The local wholes...
