OTC drug makers boost broadcasting ads

Published: 2006-07-18 06:58:00

Updated: 2006-07-18 06:58:00

Domestic pharmaceutical makers are seeking ways to make the best of broadcasting media to promote their OTC products, according to the Korea Pharmaceutical Manufacturers Association (KPMA).

The association noted in its report that of the 436 advertisement layouts screened, the broadcasting med...

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