OTC Makers Consider Different Pricing Strategies to Boost Revenue

Published: 2005-02-21 07:00:00

Updated: 2005-02-21 07:00:00

As the domestic over-the-counter (OTC) product sales are continuing to decline for an extended period of time, the pharmaceutical firms are implementing different marketing and pricing strategies to gain higher sales and profits.

One particular strategy involves the OTC market price adjustment...

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