Unjust Marketing Activities to Promote OTC Prescriptions

Published: 2004-12-06 06:56:00

Updated: 2004-12-06 06:56:00

It is found that a certain number of pharmaceutical companies give marketing activities only towards hospitals and clinics for the promotion of OTC products, while neglecting pharmacies, a motive that is thought to induce OTC prescriptions by hospitals and clinics. Pharmacies would then have no ...

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