Cultural marketing heats up in some pharmaceutical firms

Published: 2004-11-29 07:00:00

Updated: 2004-11-29 07:00:00

Influenced by growing well-being trends, some domestic pharmaceutical firms are conducting a variety of cultural events, as part of enhancing their brand image and achieving better sales in the long run.

- Organon Korea has been operating a program Dali Night for those doctors associated with ...

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