Advertisement campaigns centered around OTCs in first half

Published: 2004-08-19 07:00:00

Updated: 2004-08-19 07:00:00

During the first six months, a number of leading pharmaceutical firms geared up its intensive public advertisement campaigns in an effort to jump-start OTC sales amid protracted business slump and plan to intensify their ads campaigns in the latter half of this year, meaning that this will help t...

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