Domestic OTC markers urged to step up public advertisements

Published: 2004-07-19 07:00:00

Updated: 2004-07-19 07:00:00

Pharmaceutical business sources said that major pharmaceutical OTC manufacturers need to launch more advertising campaigns for OTC products in a bid to increase the frequency of people's pharmacy visits via better public awareness for OTC brands. Notably, more aggressive OTC advertising can dispe...

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