Domestic pharmaceutical firms brace for sluggish sales

Published: 2004-04-23 07:00:00
Updated: 2004-04-23 07:00:00


Amid protracted business recession in the first half of this year, major pharmaceutical firms have been launching a wide variety of marketing campaigns to activate the domestic ethical market, as part of their efforts to achieve this year's sales target.

Their ethical-oriented marketin...



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