Company value to maximize with brand image.

Published: 2003-12-04 07:00:00

Updated: 2003-12-04 07:00:00

"Brand is a competitiveness" becomes an axiom in the business arena these days, which seems to be quite true in the pharmaceutical companies. In the recent commercial advertising contest, quite a number of drug advertising took prizes as "the Brand of the year", indicating that the drug industry ...

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