Pharmaceutical companies gearing up sports marketing

Published: 2003-07-22 06:56:00

Updated: 2003-07-22 06:56:00

Some domestic pharmaceutical firms are willing to adopt sports marketing-related strategies including marathon events which have been led by company's sports-lover groups, as part of their efforts to boost sales with better brand image using product placards and shoulder banners.

Choong-Wae Ph...

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