Concentrated marketing for each therapeutic class eyed

Published: 2003-03-20 07:00:00

Updated: 2003-03-20 07:00:00

Domestic leading pharmaceutical firms, including Chong Kun Dang Corporation, CJ, Samyang Corporation and Bukwang Pharm, have pushed up with a plan designed to set up their marketing team consisting of product managers to cover each therapeutic class in the same manner as do in foreign-invested ph...

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