KPMA suggests drug companies to activate OTC advertising.

Published: 2002-10-28 07:00:00

Updated: 2002-10-28 07:00:00

As a result of the government's ongoing drug price slashes, the drug industry has faced with serious profit deteriorations. To overcome the difficult situation, the industry has no other choice but to look at an active OTC advertising campaign through mass media to increase the sales of non-presc...

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