Drug TV advertising messages remarkably changed.

Published: 2002-06-14 06:56:00

Updated: 2002-06-14 06:56:00

The public advertising for OTC drugs shows a remarkable change, shifting from the past simple repetition of brand names and drug efficacies into other fresh and new images of the product.

The industry seems to realize that a simple information transmission to customers may not work out any lo...

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