Drugmakers’ marketing expenses rise

Published: 2013-08-22 06:59:00
Updated: 2013-08-22 06:59:00
Government-imposed price cuts of the past year had drug companies scramble to tighten their purse strings, but they perhaps considered marketing expenses as too important to rein in ― their promotional outlays have been resurged amid the economic slump.

To boost their sluggish sales, leading d...

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